Do you know the difference between passive selling and active marketing. Until you do, you won’t even have a chance of selling in today’s market
Dear Home Seller,
Have you experience this?
It comes to the attention of hundreds of real estate agents that your home is no longer available for sale, and your phone is probably ringing off the hook with calls from agents who promise to do a better job and have the formula to get your home sold if you only give them a chance.
And I bet you’re asking yourself...
Where were all these agents 90 days ago?
It’s a fair question. Unfortunately, the answer isn’t all that simple.
The most common answer you’ll hear is “your price is too high.”
And while that is sometimes the case, it is only one of many possible reasons which may be responsible for your home not selling during its original listing period. You may feel, deep down, that a lot more could have been done…
Let me just say this: I am absolutely certain that your agent did everything he or she knew to do in order to get your home sold. Chances are they did their level best.
Would it surprise you to learn it may not be the agent’s fault at all? But it’s certainly not your fault either, is it?
Here’s what I mean.
Things have changed and so have the strategies used in marketing real estate. Do you know the difference between passive selling and active, innovative marketing?
Passive selling is what we used to do in real estate. Put up a sign, place the property on the Multiple Listing Service and wait for the Buyer to come to us. And if that didn’t work we might hold an Open House or place an ad in the newspaper.
These methods simply are not enough in today’s marketplace. I’ll bet that no one knows that better than you at this point. Now, as for active, innovative marketing, in a nutshell this is the type of marketing that is working. It requires you or your agent to actively and aggressively seek out, hunt down and draw out the most likely buyer for your home. The targeted buyer if you will. The targeted buyer (which is always the right buyer) will pay the most money for your home.
Because they’re the one person that appreciates and is looking for what you were when you bought. They would have probably made the same improvements you did. Therefore everything you’ve done to the home has value to them. Makes a lot of sense doesn’t it?
So, passive selling is waiting and hoping. Active marketing on the other hand is the exact opposite. It is making things happen by taking action that produces results.
After all, results are the only things that count.
So the question becomes how in the heck do we make things happen?
Well, to start with you need to do things a lot different. Something “out of the ordinary”. You see, by doing things differently your home will get noticed! Realize that your home is competing against some 3,000 Properties that are for sale Right Now.
Did you know that when a buyer walks in your front door, that the first 60 seconds is the most critical? I’m sure you’ve heard of lasting first impressions! We have lots examples of unique strategies we’ve used to re-direct the eye and overcome any and every negative a property may have. Just like the model home decorators do.
Example: Chris and Christine’s home. It had been on the market for 6 months with 2 other agents in the hottest market in years, but it didn’t sell. The 1st 3 months the realtor said there was just too much furniture so they moved some pieces out. Still no offers!! Then they hired another agent who convinced them to spend over $4000 on cosmetic improvements. Still no offers!! By now, 6 long months had gone by, they had already moved into their new home, and they were so frustrated. Do you blame them? 6 months of mortgage payments and no sale! That’s when we met them , and needless to say they were EXTREMELY SKEPTICAL!! They insisted on seeing 2 current listings that we had staged and on the market… Let’s face it, they were at the end of their rope!! “
TOP 3 MARKETING TOOLS TODAY”
What we have no one has!
We have over $43,000 invested in tested marketing tools that have gotten us the right results that work to help homeowners just like you get maximum results to sell their home.
1. Our Auction site has been getting so much results for sellers “ We NOW Can Make This Statement”
We can bring you multiple offers in 10 days or less with full broker representation, giving you the opportunity to save half or the entire commission. I get the answer from home sellers who say I only need one offer and one buyer. That’s so true. But with more than one offer you will get a higher price. Plus you have a back up offer if the first buyer walks away. We take the problem of finding the right price away. Like finding that sweet spot that won’t alienate buyers nor undervalue your home .You can contact me at your earliest convenience and I will be more than happy to meet with you and explain the process. Check out our site. BidAtTheAuction.com
2. Our advanced technology on the internet with 5 websites brings us more buyer leads for our listings. We get 10 times more leads and offers!
3. For Home Sellers who qualify we offer to stage your home for FREE.
In Order To Sell A Home Once, You Have To Sell It Twice!
Chances are, another one of the reasons your home didn’t sell during the initial listing period was due to a violation of this marketing principle.
Let me ask you, “How many agents toured and inspected your home while it was listed?”
You see, a home will sell only if a sufficient number of real estate agents inspect your home and add it to their inventories. That is the inventory of homes which they plan to promote to their buyers. We have created an energy that buyers and agent run to with our Auction program
You must mobilize the entire real estate community and get all of them working to sell your home. And we have created that program. Again no other agents of company has this. Its been patented and it cant be copied.
There is a lot more to selling a home than just sticking a sign on your lawn, an ad in the paper and turning the listing into the Multiple Listing Service, holding an Open House and waiting to see what might happen.
And while this is exactly what used to work in the early 2000’s, today it’s like spitballs against a battleship. This “conventional” method of selling is what many agents have been taught. In some cases, it is all they’ve been taught. That’s why we say it’s really not their fault. They did everything they knew to do. They’re probably feeling just as bad (or worse) than you right now. No one likes not getting the job done.
The only reason we are so well educated about the subject of marketing is because 6 years ago when the market turned and people changed the way they made decisions, We invested over $30,000 cash and more than 10,000 hours in learning exactly what this marketing stuff is all about and how to make it work to sell property in any market.
Real estate is a commodity just like anything else and the very same rules of marketing apply here. Only there’s a whole lot more at stake in real estate. Like the biggest financial investment most of us ever make in our lives- buying a home.
That’s why it is absolutely critical to realize whether you hire us, another agent, or sell your home yourself, that in today’s world we are all exposed to almost 1,000 messages to buy or sell everyday therefore it is vitally important that you implement the most active, innovative and aggressive marketing efforts you can or hire someone who can! We can and we are doing it with out Auction program. Now no seller will wonder if they could of sold their home for more. We take out all the worry and get many leads in a short time which drives your price to its highest.
This, and other factors should increase the possibility of your home selling to over 99%. How would you like to know that you had a 99% chance of moving when it’s time to sell your home?
About now you may be wondering why doesn’t everyone do this type of marketing. We really don’t know, other than awareness.
Active marketing is what will get your home sold for the most money, in the quickest amount of time, and with the least amount of hassle to you.
You Don’t Have To Wait Until Next Spring… …
or for interest rates to drop …
or for consumer confidence to return..
or the deficit to disappear …
or for any of the other earth shattering events to occur…
… To Sell Your Home…
If you are really serious about selling your home… if you really want it sold for the most money, in the shortest amount of time and with the least amount of headache and hassle call us.
We would be happy to drop by and share with you everything we know and exactly what it will take to get your home sold.
If you decide to hire us for the job, great. If not, at least you’ll have enough information to make an informed decision.
We imagine if we were in your position we’d feel like the last thing we wanted to do was talk to another real estate agent, and you really aren’t alone. Fact is, some of our most satisfied customers have felt the same way you’re feeling right now.
Like you, they had a very disheartening experience attempting to sell their home the first time around using the “conventional” marketing methods, the “traditional” real estate selling techniques that worked fine in the 80’s and 90’s but are simply not enough in the year 2015 and behold.
And you know what they found? That as they think back, it all started with the first step. They picked up the phone because what we were telling them made perfect sense. Most people recognize the truth when they hear it.
Over and over again we hear this: “We almost didn’t call you Paul & Ginger. It scares me to think about where we would be right now if we hadn’t. Thank you for helping us get what we needed so that we could finally get on with our lives.
Please, Do Not Relist Your Home Until You Meet With Us And Get All The Information You Need.
It only takes a few minutes, doesn’t cost you a dime, and we promise to keep our time together short, factual, and very, very informative. Maybe even entertaining! (No guarantees on that one!)
Speaking of guarantees… let me ask you: Did your previous agent offer you a guarantee? Not that your home would sell – that’s impossible – but, rather, in the event you were not absolutely, 100% satisfied with their service, with them actually doing everything they promised they would do – did they offer you a guarantee that if you weren’t satisfied, for whatever reason, you could cancel the listing agreement? No if’s, and’s or but’s about it? We DON”T sign a long term agreement and we can explain to you how our service couldn’t not cost you a dime in some cases. Your in control. Fair enough?
We also ad this feature !!
You see, we don’t believe that as a professional – we should have to resort to “locking” someone into a long-term-deal without any way for you to terminate or fire them if the job isn’t getting done.
If we say we are going to do something – then by all means, we should be held accountable for doing it, shouldn’t we?
We think so.
After all, results are what count. Results!
You can’t take promises to the bank. (Well, you can but what good will it do ya?)
And you certainly can’t cash an equity check with good looks and sales hype.
You need action. Action that ends with results. The results you want and need. Anything short of that just isn’t enough. Fair enough?
We’re up for the challenge. So let us suggest that you hop up right now (not later) and give us a call at 408-691-7700 . We’re not long-winded (thank goodness). It’ll only take about 15-20 minutes. If it takes longer than that, it will only be because you have more questions. Fair enough?
Well, we hope we’ve got you thinking…
If so, then we’ve done our job.
Most people don’t think at a time like this – they panic. They react.
You’re different. You’ve taken a proactive stance.
How do we know?
That’s easy… you’ve read this letter (and that took a bit of your valuable time).
If you can do that, then you certainly can pick up the phone and call us, can’t you? What’s the worst thing that could happen…we spend a few minutes learning?
Last we heard…that was good!
So go ahead. Call us while everything is fresh on your mind. 1-408-691-7700. We are waiting for your call !
We’re sure you have plenty of questions.
Paul & Ginger Conti Realty
ONE Group Infinity
“Serving the Bay Area for 38 Years”
P.S. If you have already listed with another agent, please disregard this letter. It is not meant to be a solicitation.
P.S.S. Remember it won’t take a heck of a lot of time to explain our step-by-step marketing system in detail. Where we go from there (if anywhere) is totally up to you. No pressure. No hassle. Free information. Call now 408-691-7700